Samira Rashan

UX/UI design / app case study

Wildlife Charity App

2022

A donation app concept for exploring conservation causes, comparing charities, and tracking contributions.

Wildlife charity app high fidelity prototype

Project overview

Helping donors choose a conservation cause.

I explored how an app could help people assess charity credibility, understand impact, and decide where to donate.

Wildlife charity app research themes

Research themes

Understanding what donors need.

Research highlighted trust, education, urgency, emotional connection, and donation updates. These needs shaped the app's structure and charity information.

Wildlife charity competitive analysis

Competitive analysis

Reviewing how charities build trust.

I compared conservation websites' navigation, donation flows, messaging, transparency, and impact reporting.

Wildlife charity process

Process

Changing the structure after user feedback.

User feedback led me to replace species-based navigation with Wildlife, Forests, and Oceans, giving donors broader paths to explore causes and organizations.

Sketching and wireframing

Separating overview from organization detail.

Wireframes connect cause overviews to charity details, credibility indicators, and donation actions.

Wildlife charity sketches
Sketching Separating cause overviews from charity details.
Wildlife charity wireframes
Wireframing Grouped information and prominent donation actions establish the flow.
Wildlife charity high fidelity prototype

High-fidelity prototype

From charity details to donation tracking.

Status and rating icons support comparison, while clear donation actions guide the flow. The Profile section keeps contributions easy to track.

Next project

Dev Fair Trade Chocolate