Packaging design / fair trade concept
Dev Fair Trade Chocolate
A fair trade chocolate packaging concept combining Indian-inspired patterns with Swiss typography.
Project overview
Connecting origin, craft, and fair trade.
The brief paired a cocoa-growing country's visual culture with a chocolate producer's design style. I chose India and Switzerland to express craft, organic ingredients, and fair trade values.
Design strategy
Balancing pattern and structure.
I paired detailed Indian-inspired artwork with restrained Swiss typography and layout, giving the patterns room without overwhelming the package.
Typography and color
Two colors, one consistent system.
Helvetica, a Swiss national flower motif, and two colors per package balance the detailed artwork.
Final packaging
One identity, distinct flavors.
Shared typography and layout unite the bars; color and artwork distinguish each flavor.
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