Event branding / identity refinement
L’ATTITUDE
2018
Brand refinement and launch materials for an event celebrating Latinos' role in the New Mainstream Economy.
Project overview
Preparing an event brand for launch.
I joined during logo development, refining the identity and producing marketing materials through rapid revisions for the first L’ATTITUDE event in San Diego.
Refining the mark
Refining the existing direction.
I developed the existing mark for use across campaign graphics and event applications.
Developing the brand
A bold identity for a new event.
Vibrant visuals introduced the event to a younger, culturally engaged audience.
Speaker and event promotion
Putting speakers at the center.
I worked with the team on catchphrases and speaker-led graphics to promote the inaugural event.
Watch it come together
The identity at the live event.
The finished graphics carried the identity into the event environment.
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