Samira Rashan

Brand identity / app concept

Kit

A pet-adoption brand and care app concept, developed from a sustainable packaging assignment.

Kit brand collateral

Project overview

From a starter kit to a pet-care brand.

I expanded an essentials kit for first-time kitten owners into a brand strategy, visual identity, care app, and business collateral.

Kit early sketchbook explorations

Starting point

Defining the brand's purpose.

I established Kit's mission, audience, and competitive position to guide the identity and app experience.

Brand strategy

Research, positioning, and logo development.

Adoption agency research, competitor reviews, a poll, and shelter visits informed Kit's positioning and identity.

Kit brand strategy pages
Brand strategy The guide defines mission, positioning, attributes, and target market.
Kit logo development pages
Identity system A dog tag forms the dot of the i.
Kit app wireframes and flow

App architecture

Keeping everyday care accessible.

Consistent colors, imagery, and bottom navigation connect Home, Profile, and Settings for cat and dog owners.

App experience

Simple paths for tracking and support.

Tracker, Assistance, Resources, and Shop organize the app. The tracker brings vaccination records, diet, and activity into one dashboard.

Kit app profile screen
Profile Essential pet information in one place.
Kit app main menu
Main menu Four entry points for everyday care.
Kit app assistance screen
Assistance Direct access to support resources.
Kit app tracker dashboard
Tracker A dashboard for activity and care data.
Kit app vaccination screen
Records Organized pet-care history.
Kit app resource screen
Resources Guidance on adoption and care.

Brand applications

A consistent identity across collateral.

The logo, colors, and typography extend into business collateral.

Kit business collateral system

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